If you are unfamiliar with Fitbit, it is similar to the Nike Fuelband or Jawbone Up. In basic terms, if you give me a large bonus based on a certain measurement, I’m probably going to adjust my behavior to try to reach the target. Both of my books, In Search of Excellence and A Passion. We measure employee attendance, physician engagement, hand hygiene, bloodborne pathogen exposure, time to answer a call light, equipment downtime, number of falls, and the list goes on. What gets measured, gets managed. Ten Minutes of Meaning (Part 106): Run From Honor, Not to It (Part 69): Stealing from … Taking it to the logical extreme, we certainly can’t afford 100% of GDP for all causes of death combined. “What gets measured, gets managed.” -Peter Drucker . This morning it was 23,608 in the U.S. That sounds like a big number, but it is actually meaningless without context, so let’s provide that. Weak growth has been a persistent challenge for the Scottish economy. I was innocently asking a friend about his Fitbit Force and whether or not he liked the device. To summarize: Drucker never said the infamous sentence and we know already in 1956 that the “what gets measured gets managed” was deeply flawed. 03 June 2019. I've got to tell you... it feels amazing when you can start running your business off of reports. Opinions expressed by Forbes Contributors are their own. The answer of course is no—we can’t afford it. I couldn't even explain it adequately. “What gets measured gets managed” ("You can’t manage what you can’t measure") Entry in progress—B.P. The quote is usually attributed to Peter Drucker, the brilliant management theorist. They achieve higher patient satisfaction at lower costs without measuring and managing for either in any meaningful way. Because measuring what we actually care about — rather than what’s easily measured — is fiendishly difficult and often impossible. This old adage rings true today in the sustainability world. Some people do. Knowing your numbers and your KPI's (key performance indicators) is … Today however, I want to talk about the dark side of measurement, to address an issue that is more urgent, and that also has implications for how much GDP growth revival is required. If it’s reasonable to spend $2 trillion in federal relief, in addition to sacrificing 10% of GDP, to address COVID, shouldn’t people with heart disease expect us to spend $5 trillion and 25% of GDP on heart disease? Given who is most at risk for COVID, this seems reasonable. My goal is to restore companies’ RQs and revive economic growth. “What gets measured gets managed”, is an often-quoted phrase in business. October 4, 2020 by Digital Media, Society, and Culture Leave a Comment "What gets measured, gets managed." ‘What gets measured, gets managed’ is a common business phrase and it’s interesting to see that many business leaders take as much trouble to track key elements in their personal lives as well as their business behaviours, and see real benefits in doing so,” … Journal of Librarianship and Information Science 2016 34: 3, 129-133 Download Citation. By Tom Peters. Later you can start to optimise your diet as well as recording it. Part 4: Measurement & metrics – what gets measured, gets managed! Flu 4,600. You wouldn't believe me. The problem is lack of data to support or refute that argument. After all, how could we ever manage something that isn’t being measured? Policymakers should not make any decisions on lockdowns or further stimulus until they have that data. "Doing the right thing is more important than doing the thing right." You'd think I was exaggerating. It’s less so when organisations and the people they serve are affected like when “staff at an outsourced Police control room were making 999 calls at quiet times in order to meet their target of answering 92% of calls within 10 seconds”. qualitative aspects of business -- for example, on people, customer satisfaction, nurturing of unruly champions and managing. We’ve all become micromanagers. The problem with most small businesses these days is that they don’t actually know whether they’re actually successful or simply lucky to be surviving. What gets measured gets managed . I recently read the anonymous ‘confessions of a charity professional’ entitled ‘I wish someone had kicked me up the arse for wasting charity time and money’ on the Guardian Voluntary Sector Network. What gets measured gets managed: new Scottish Productivity Index announced . Analytics tell a few of those stories to help make the data meaningful. Photographer: Alex Wroblewski/Bloomberg. I am a big believer in what gets measure, gets managed. Next Slide. Some people really want to know their fuel mileage. augmenting our brand insights with social media analysis, pulls out conversational themes which provide a crucial ‘litmus-check’ for existing brand advantages. Less certainly isn’t more when it comes to data. It can mean that simply examining an activity changes the activity by forcing you to pay attention to it. Whoever said it first, I disagree. Normally I’m extolling the virtues of measurement. Here’s the problem—the most recent data I could find on the CDC website for US mortality was from 2018. And the investing of women code applies in terms of financial services sector to banks, you know, banks can sign up to this. First, Drucker — according to the Drucker Institute no less — never said it. Naturally, attendings now (micro)manage what we know is being measured, so we default toward simply dictating clinical management instead of allowing residents the space to hone their own skills. I measure several things every month, but also roll them up into annual or multi-year results. Simon Caulkin, a columnist, neatly summarized Ridgway’s argument as: “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. There is so much power in this quote. Apparently not so. WHAT GETS MEASURED GETS DONE. What gets measured gets managed. This state of affairs has taken years to develop, and some of this change was necessary. What Gets Measured, Gets Managed October 9th, 2016 Motivation balance , exercise , fitness , goals , health and fitness , motivation If I were to ask you what you had for breakfast, you’d probably be able to answer easily and fairly accurately, unless I also asked you … When you don’t measure something, you’ll find it much harder to manage it. A plausible rebuttal is that without intervention, COVID deaths would exceed heart deaths. This particular dilemma comes at unprecedented cost, … Photographer: Alex Wroblewski/Bloomberg, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights. All those Harvard Business Review articles attributing the quote to him? I believe failing to measure it in the past, is the reason R&D productivity has declined 65%, which in turn is the reason GDP growth is stagnant. This in turn has meant furloughing healthcare workers and/or cutting their pay. Most notably, I advocate that firms measure their R&D productivity. - Peter Drucker. J. Eric Davies. What gets measured, gets managed…. Second, the fact that something is wrong with “what gets measured gets managed” has been apparent for a long time. In hairdressing terms, that relates specifically to measuring the productivity of the individual stylists so that based on the figures they currently achieve, together you can set realistic goals for the future. This isn’t just an abstract question—health care providers across the country are turning away patients to accommodate COVID. The book, How Innovation Really Works, documents insights from two NSF-funded studies about how to do that. Lets’ now examine a less generous case for COVID—that many of the 23,608 deaths attributed to it, would otherwise have been attributed to heart disease, cancer, etc. Despite the fact we have daily data on COVID deaths, we have no current data on any other causes of death. "What gets measured gets managed," says Ann Cairns, the payments company's executive vice chairman. Thus, we have no sense of whether COVID has actually increased the death rate, or if it merely replaced one cause of death for another. All Rights Reserved, This is a BETA experience. “What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so”. I made the switch to keep companies from destroying their innovation engines, as GM did to Hughes. We are in a classic dilemma of managing what gets measured, while ignoring what doesn’t. The key was developing the RQ measure of R&D productivity. New initiative created in partnership with KPMG aims to turn data into delivery to boost Scotland’s flagging productivity. The secret is to develop your objectives in each perspective, BEFORE you do any measure design or choice. 2020. There is a mountain of evidence out there that Ridgway was right. So, be careful how you set the goal. Every morning for the past month, we’ve been able to read how many COVID-19 deaths have occurred through the day before. Here are the top causes. I love the proverb, “What gets measure gets managed.” This principle often gets applied to business situations. How can we respond? Not everything that we can measure matters. If you think really hard about it, even soft metrics like employee morale can be measured. That’s why it’s hard to understand why we are still having this debate more than 60 years after his paper. Indeed the paper’s title is “Dysfunctional Consequences of Performance Measurements”. amkANALYTICS helps companies put those insights into practice. "What gets measured, gets managed." Moreover, COVID is responsible for only 40% as many deaths as heart disease in an average month. If death from COVID is merely replacing death from other causes, but preserving overall mortality, then its threat doesn’t justify imprisoning the population, jeopardizing businesses, and burdening the next generation with a $79 billion higher annual budget deficit from the interest on $2 Trillion. So I aim to eat mostly stuff that our hunter-gatherer ancestors might have eaten. That means experimenting with what works best for you. It’s important to evaluate brand performance from multiple angles to give us a rounded, comprehensive picture, e.g. With that as caveat, let’s allocate all COVID deaths to a single month. You will be measure what you want to manage, as long as you are explaining why you are measuring it and wanting to manage it. Ten Minutes of Meaning (Part 106): Run From Honor, Not to It. We are in a classic dilemma of managing what gets measured, while ignoring what doesn’t. The Dutch home care organization Buurtzorg is just one example. Citizens and policymakers should demand that CDC collect data on all deaths (or at least the comorbidities for the COVID deaths) in the same manner they collect data for COVID deaths. What Gets Measured Gets Managed Health is wealth and it is hard to maintain it in a good condition in a fast-developing world. It can also mean that producing measurements about the activity gives you a handle on it, a way to improve it. What’s depressing about this is how predictable these problems with measurement and management are, how long we’ve understood them, how everyone involved in pursuing some meaningless metric knows it’s a sham and how “what gets measured gets managed” somehow is still accepted as gospel. As a result the reformulation of the adage is: “What gets mobilized gets managed, especially if it gets measured”. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. With the end of the year coming up, this is a post that outlines what I measure in terms of finances. Doing the right thing. It is a fitness tracking device that is worn like a watch. This particular dilemma comes at unprecedented cost, however—regardless of whether COVID increases the death rate or merely substitutes for other causes of death. If you can't explain information simply, you don't understand it well enough. So whatever your business goals for next year, make sure you know how you will measure them. Then, you will not simply manage what you can measure. Profit is no longer the only measure of … You may opt-out by. What struck me is that this is not so much a comment on the charity sector, but on poor performance management in general. However, the ability to measure and review data doesn’t mean we’re always measuring the right things. I’m a former engineer and program manager at Hughes Aircraft Company, who turned academic, and am now the Robert and Barbara Frick Professor in Business at WashU in St. I’m a former engineer and program manager at Hughes Aircraft Company, who turned academic, and am now the Robert and Barbara Frick Professor in Business at WashU in St Louis. Many thanks to Scott B. Weingart for spotting the error and kindly pointing it out. “What gets measured gets managed,” says Drew Smith, a business and risk consultant with Rochdale Paragon Group. For example, do you manage how many miles/km’s per gallon/liter your vehicle gets? More data improves your vision. What Gets Measured, Gets Managed: Statistics and Performance Indicators for Evidence Based Management. For me, the best diet is the most natural diet. Mural v Miro: Which Remote Digital Whiteboard Should You Choose. © 2020 Forbes Media LLC. Armed with the measure, I discovered the GM-Hughes problem was widespread—on average, companies’ RQs have declined 65% over the past three decades. Don ’ t yet peaked them up into annual or multi-year results 4: measurement metrics. A fast-developing world why would Ridgway say that it may be pointless to measure and manage something that isn t! According to the reward system spotting the error and kindly pointing it.! They have that data to pay attention to it it, a way to improve it you! Remote Digital Whiteboard Should you Choose well known to AI researchers: 3, 129-133 citation! 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